#Sportswear
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Nike's Systemic Drift and Physical Recalibration: From DTC Dogma to Reclaiming Retail Fundamentals
Nike's perceived sudden decline is, in essence, the balance sheet's reckoning for five years of aggressive direct-to-consumer (DTC) strategy, R&D marginalization, and organizational misalignment. This analysis, drawing from FY2026 financials and channel insights, dissects the painful recalibration under veteran Elliott Hill.